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Timbaland Utilizes AI To Create A Biggie Collaboration

May 5, 2023 | By Kali Girl

Timbaland, the renowned Grammy-winning producer, has ventured into the realm of artificial intelligence in the studio, reports Hip Hop DX. He has employed this cutting-edge technology to achieve a coveted collaboration with the legendary late rapper, Notorious B.I.G.

In a recent Instagram post, Timbaland treated fans to a preview of his latest creation. The snippet showcased a new song featuring AI-generated vocals of Biggie.

“Alright so, I’m sitting here with my brother, Creatr God, and we know that it’s a lot of talk about AI and we know how the feelings of violating certain things,” he said in the clip. “But let me tell you something: I got a solution; I’m working on it. It’s gon’ be beneficial to everybody.

“But, in the meantime, I gotta share something I’ve been working on because I always wanted to do this and I never got a chance to. I always wanted to work with Big and I never got a chance to — until today. It came out right!

He then pressed play on a beat that featuring AI Biggie rapping over it in a Drake-like flow and name-dropping the late Pop Smoke and Nipsey Hussle.

His collaboration received mixed reactions.

“Man this Shìt sound hard asf [fire emojis],” Offset commented, while former Roc-A-Fella affiliate Sauce Money wrote: “Timberland [sic] one of them ones. [G.O.A.T.] status!”

“I really don’t know how to feel about this (as a huge BIG fan),” one person admitted. “This is hard asf but, all I keep asking myself is…if I was Big would I want people making their own version of me?”

Recently, Universal Music Group spoke on the issue with using A.I. and the disadvantages it has for the artist and the industry.

“These instances demonstrate why platforms have a fundamental legal and ethical responsibility to prevent the use of their services in ways that harm artists. We’re encouraged by the engagement of our platform partners on these issues–as they recognize they need to be part of the solution.”

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