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Rihanna’s Announces Fenty x Puma Six Years

March 13, 2023 | By Kali Girl

On Wednesday, March 1, Rihanna announced that she would be restoring her popular fashion collaboration with Puma after a six-year hiatus, reports Complex. Fenty Puma, was a groundbreaking force during its initial run from 2014 to 2018. 

During that time, Rihanna was positioned as creative director of Puma Women’s division and the global ambassador for Puma’s Women’s Training category. The partnership pushed the boundaries of the German sportswear brand incorporating elements of goth subcultures to extreme sports.

Further details on when to expect the new collection are not currently available.

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