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Issa Rae’s Raedio Signs Multi-Year Deal With Def Jam

July 12, 2023 | By Kali Girl

Raedio, the renowned “audio everywhere” arm of Hoorae Media, helmed by the visionary Issa Rae, has unveiled a multi-year collaboration with the iconic Def Jam Recordings, reports Variety.

In a groundbreaking move, this partnership will empower Raedio to discover, promote, and disseminate exceptional talents across Def Jam’s extensive network.

This alliance encompasses a myriad of domains, including publishing, music supervision, music library, podcasts, digital content, and events.

The announcement states Raedio’s “symbiotic pipeline to Hoorae Media’s ecosystem of film, television production and talent management divisions provides a unique all-in-one infrastructure paving the way for a new, disruptive approach to music label models.”

“Issa Rae is one of the most talented, respected and versatile creative leaders working in entertainment today,”  said Def Jam chairman and CEO, Tunji Balogun.

“Her passion for artistry and authentic storytelling puts Black creators and creatives at the center of an expansive world, where they resonate deeply with her audience.”

“Raedio exemplifies Issa’s savvy, strategic and forward-thinking approach to building culture and community, aligning all of her verticals into one powerful audio ecosystem. Def Jam is thrilled to partner with Issa and the incredible team at Raedio on this new venture, and we look forward to telling more amazing stories together.”

In January of last year, Raedio made a multi-project development deal with Audible, to create original content. This came after Raedio’s partnership with Atlantic Records, which was announced back in October of 2019.

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