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Amazon Unveils Cashless ‘Palm-to-Pay’ Tech: A Hand Wave is All You Need

July 25, 2023 | By Kali Girl

Amazon is introducing a new way for customers to make cashless payments — by using their palms, reports CBS News. The service, called Amazon One, utilizes palm recognition technology and will be available for payments, identification, loyalty membership, and entry at over 500 Whole Foods and Amazon Fresh stores nationwide by the end of the year.

Customers can simply hover their palms over an Amazon One device to pay, eliminating the need for credit cards or smartphones. Prime members can also link their membership with Amazon One to access savings and benefits.

The technology is currently available at 200 locations in 20 U.S. states.

“By end of year, you won’t need your wallet to pay when checking out at any of the 500+ U.S. @WholeFoods,” Amazon CEO Andy Jassy tweeted.

Amazon One is not limited to Whole Foods shoppers. Numerous businesses are embracing this innovation. Panera Bread has incorporated Amazon One, allowing customers to effortlessly access their MyPanera loyalty accounts and make payments by simply waving their hands over the device.

Moreover, at Coors Field stadium in Colorado, customers seeking to buy alcoholic beverages can use the Amazon One device to verify their age by hovering their palms over it.

To register your palm with Amazon, customers can easily pre-enroll online using a credit or debit card, their Amazon account, and phone number. The final step involves a quick palm scan at any location where an Amazon One device is available.

The company claims that their innovative palm payment system offers unparalleled security by analyzing both the palm and underlying vein structure, generating individualized “palm signatures” for users.

These unique signatures, represented as numerical vectors, are safely stored in the secure AWS cloud. Amazon reassures customers that palm data remains private and won’t be shared with any third parties.

The use of palm biometrics further bolsters safety measures as it prevents personal identification, making it the safest biometric option for customers.

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